Upstream

Upstream is a brand represented by a fish logo and cool colors. The name uses a black serif type font to draw attention to the logo and brand name on the left. Accents of blue are designed along the edges of the building to create a wave-like appearance. Green extrusions around the doors of the building provide an awning-like and slight tunnel feel when entering. Finally, a blue structure completes the building’s look that showcases a connection to the brand logo. The programs Adobe Illustrator, Photoshop, and KeyShot were utilized to bring the overall look together.